“Tom Cruise lobbied for studios on several issues prior to the SAG-AFTRA attack”

Before the start of the current SAG-AFTRA strikeActor Tom Cruise He has reportedly lobbied Hollywood studios on a variety of issues.

Before the start of the current SAG-AFTRA strikeActor Tom Cruise He has reportedly lobbied Hollywood studios on a variety of issues.

Cruise attempted to influence the AMPTP on various issues

According to a recent report by THRCruise joined a Zoom call during negotiations between SAG-AFTRA and the AMPTP (the Alliance of Film and Television Producers).

In what was reportedly a rare appearance for a star of Cruise’s caliber, the actor attempted to lobby the AMPTP on a variety of issues, including urging them to listen to the acting community’s concerns about things like AI and stunt performers.

The report also mentions that Cruise has tried to get the guild to allow actors to participate in the promotion of their films, citing the fragile state of cinemas. Another report by Deadline states that Cruise had no interest in promoting his recent film Mission: Impossible – Dead Reckoning Part One (which had already ended its promotion).

Instead, Deadline noted that Cruise was talking about future movies, with Cruise attempting to mention the importance of the power of marketing in getting people to the theater and watch movies. THR notes that Cruise’s attitude toward the promotion was “awkward” and that despite his pleas, Cruise appeared unable to sway anyone.

Both SAG-AFTRA and the WGA (the Writer’s Guild of America) are currently on strike. Both groups are fighting over issues such as residual salaries and the use of AI in film and television, among many other issues.