Netflix’s basic ad-free plan has been removed in the US and UK

Netflix has restructured its subscriptions and dropped the ad-free basic plan in the US and UK. The basic plan costs $9.99/month in the US and £6.99/month in the UK. The scrapping of the basic plan in those two countries comes a month after Netflix scrapped the same plan in Canada.

On Netflix “plans and pricesThe page states, “The Basic plan is no longer available for new or rejoining members.” If you’re currently on the Basic plan, you can stay on that plan until you change plans or cancel your account.”

The Hollywood Reporter Has reached out to Netflix for comment, but the streamer declined.

What Netflix plans are available to buy?

With the removal of the basic plan, three Netflix subscriptions are available for purchase. These include Standard with Ads at $6.99/month, Standard at $15.49/month and Premium at $19.99/month. Standard and Premium are ad-free plans. In addition, subscribers can purchase additional member seats for $7.99/month.

The scrapping of the baseline comes on the sidelines of Netflix’s second-quarter 2023 earnings call, which is scheduled to take place after the market close on Wednesday. This forces customers to subscribe to the ad-supported tier or pay double for an ad-free package.

Netflix’s ad-supported tier launched in late 2022, and in May 2023 the streaming service reported that Standard with ads had nearly 5 million active users. In its first-quarter 2023 earnings conference call, Netflix said the ad-supported plan generated higher revenue per user than the standard plan.

Netflix’s ad-supported plans are available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom and the United States.